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In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?



Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.



Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.



You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.



Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

• Sales Rank: #950525 in Books
• Published on: 2011-09-27
• Formats: Audiobook, CD, Unabridged
• Original language: English
• Number of items: 3
• Dimensions: 6.00" h x 1.00" w x 5.25" l, .27 pounds
• Running time: 180 minutes
• Binding: Audio CD

Review
“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com

“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation

“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald

“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age

“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing

About the Author
Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. You can find him at www.sethgodin.com.

From AudioFile
Think outside the herd of normal cows: Promise more, deliver the unexpected, and, above all, be original. This encapsulates an energy-filled marketing and product development manifesto, in which intuitive marketer Seth Godin urges all of us to rethink, revamp, and reenergize our offering--product, service, or creative venture--with originality, verve, and fun. Zealous and even pleasantly overwrought, our reader/author guides us down the rabbit hole and through the looking glass to marketing nirvana, where we'd rather see a purple cow than be one. D.J.B. � AudioFile 2004, Portland, Maine-- Copyright � AudioFile, Portland, Maine

Most helpful customer reviews

2 of 2 people found the following review helpful.
Having a Purple Cow
By Mitch Garcia
This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those looking for fresh ideas in stale markets.

3 of 3 people found the following review helpful.
Book Clubs Beware
By Justin Carr
I purchased and read this book as part of a book club at work. The leader had chosen it as it was on a recommended list from Zappos I believe. After getting through the first 40 or so pages I realized that anything remarkable that I had marked had actually been quotes from other authors books or theories. I emailed my Graduate Marketing instructor about the other books that had been cited in is reading and he responded that all were excellent books but had little to say about the Purple Cow. After finishing the book I can see why. The author asks more questions and gives less answers in this reading than any other book I have read. His advice is often along the lines of- find something that will make you remarkable and you will be remarkable... I didn't purchase this book to be given any significant answers to life's questions but I can say that I was disappointed that even flawed answers were not given. His examples and case studies were outdated, yes I realize the book was published over 10 years ago, but still they were unremarkable. I found myself having to pull, tooth and nail, to find any information or recognizable inspiration from these pages to share in our club. Not worth the $0.38 plus shipping that I had paid for it.

3 of 3 people found the following review helpful.
Practical Alternative Strategy to traditional marketing/advertising.
By The Pool Steward
As a small business owner myself, I have made many of the mistakes noted in the book regarding using traditional marketing techniques for my business. Seth Godin explains why traditional marketing/advertising, once tried-and-true methods of product market development, are less effective (if not ineffective) due to an oversaturated, over-advertised public, and commodity products that already dominate traditional ad space in print and media.

The alternative strategy is simply to do something remarkable in your ad campaigns and in your product. He provides great examples from big corporations (like the Target `big box' store) to the doctor practicing medicine that invests extra because he GENUINELY CARES for his patience. Being remarkable provides a referable product or service that the consumer can't wait to tell others about. It does require creativity to succeed, and a little good fortune to be sure.

Being remarkable targets one's audience and drives a sellable differentiation. There are many ways to get there, and there is risk involved. He elaborates on this issue and provides a realistic expectation, as well as a clear time when this approach is worth the risk.

The book is so relevant to this age of the internet, and provides a practical alternative to shotgun approaches to marketing: REMARKABILITY!

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• Sales Rank: #5393150 in Books
• Published on: 1987-04-29
• Original language: English
• Number of items: 1
• Dimensions: 1.22" h x 7.26" w x 10.16" l, 2.55 pounds
• Binding: Hardcover
• 552 pages

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• Sales Rank: #3773754 in Books
• Brand: imusti
• Published on: 2015-04-30
• Original language: English
• Dimensions: 11.57" h x .94" w x 8.15" l, .84 pounds
• Binding: Paperback

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• Sales Rank: #278207 in Books
• Published on: 1995
• Format: Teacher's Edition
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• 396 pages

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The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The fifth edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers.

• Sales Rank: #3202513 in Books
• Published on: 2014-03-17
• Original language: English
• Dimensions: 9.69" h x 1.10" w x 7.44" l, 2.34 pounds
• Binding: Paperback
• 557 pages

From the Back Cover

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful?

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Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and Matthew Housden for the most up-to-date book yet. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields.

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Key features of the 5th edition

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• Coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media
• Thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits
• A new chapter on Data Protection legislation and its impact on marketers

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About the authors

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Alan�Tapp�is Professor of Marketing at Bristol Business School at the University of the West of England.

Ian Whitten is a senior lecturer and tutor at the University of Greenwich with almost 20 years of professional direct marketing experience.

Matthew Housden is a principal lecturer at the University of Greenwich, and a tutor and senior consultant with the Institute of Direct and Digital Marketing.

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[Y286.Ebook] PDF Ebook Neighboring Faiths: A Christian Introduction to World Religions, by Winfried Corduan

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For all who want to understand the religious faiths of their neighbors and coworkers, Winfried Corduan offers an introduction to the religions of the world. His survey covers major and minor religions including Judaism, Islam, Zoroastrianism, African traditional religions, Native American religion, Hinduism, Buddhism, Jainism, Sikhism, Baha'i, Chinese popular religion, and Shinto and Japanese religions. Neighboring Faiths emphasizes not just formal religious teachings but also how each religion is practiced in daily life. Dozens of photographs, charts and maps help illustrate how the faiths are lived out in contemporary culture. Moving beyond mere description, Corduan offers specific suggestions for how Christians can avoid giving unnecessary offense to followers of these faiths while engaging them in constructive dialogue. This edition has been thoroughly revised and expanded, with a new chapter on Islam after 9/11 and additional material throughout.

• Sales Rank: #179210 in Books
• Published on: 2012-11-22
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.70" w x 7.00" l, 2.70 pounds
• Binding: Hardcover
• 496 pages

Review
"A fine summary of what people of other religions believe and practise." (Themelios)

"[E]ncourage[s] empathetic understanding of non-Christian faiths, as well as informed and respectful interreligious dialogue, while firmly embracing a commitment to Christian belief that resists relativistic or homogenizing forms of pluralism." (Christian Scholar's Review)

"Corduan's work has a number of strengths that make it an excellent textbook. First, he lays out the major points of a given religion in a way that is concise and easily readable without being simplistic. . . . Second, the writer repeatedly emphasizes the distinction between an official version of a given religion and its often widely divergent daily practice . . . Third, in a field of academic study frequently compromised by Christian writers, this work is firmly evangelical without being aggressive or polemic. . . . Neighboring Faiths is the finest work on world religions available on the market today." (Bibliotheca Sacra)

"Neighboring Faiths commends itself for use in many contexts. . . . His book builds on his years of classroom teaching on the subject and of leading students on study tours to encounter people's lived religion in various parts of the world. That all bears fruit in this engaging volume." (Missiology)

About the Author
Winfried Corduan (Ph.D., Rice University) is professor emeritus of philosophy and religion at Taylor University, Upland, Indiana. He has led many undergraduate tours focusing on the lived religious traditions of various parts of the world. He is the author of several books, including Handmaid to Theology, Reasonable Faith: Basic Christian Apologetics, Neighboring Faiths and A Tapestry of Faiths.

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10 of 11 people found the following review helpful.
Simply the best
By Amazon Customer
This latest edition of Neighboring Faiths is a fully up-to-date (2012) version of the standard work on World Religions from an Evangelical Christian perspective. Though the author states his own viewpoint, he is nonetheless accurate, fair and respectful in dealing with other faiths. You will find discussions on all the major religions such as Judaism, Islam, Bahai, Buddhism, Hinduism, Jainism, Sikhism, Zoroastrianism, traditional religions (African & Native American), Chinese faiths (Taoism & Confucianism) and Japanese religions (e.g. Shinto). In addition, there is an excellent introduction dealing with the topic of religion in general. I have reviewed both the earlier work (1998) and this update, and I highly recommend the work as a resource for personal study and as a textbook for classroom purposes.

-Michael J. Caba, Dean of Faculty, Kilns College

3 of 3 people found the following review helpful.
Great Introduction
By Bookworm
This book serves as a well written introduction to some of the worlds major religious movements. Not only does this book give an introduction but it does so from a verifiable anthropological position, i.e. that there is one God and at one time all people worshipped and/or were aware of this one God.

5 of 6 people found the following review helpful.
Great book to have in your personal library
By Chad
Great book for seeing what other religions belief, and how the religions came about. this is also a great book for Christians to read in order to gain knowledge of another religion, and have helpful tips on how to share the gospel with friends of another faith.

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[Z390.Ebook] Ebook Pastor's Handbook, by John R. Bisagno

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Powerful. Practical. Pastoral. Pastor’s Handbook is the major expansion and revision of beloved preacher John R. Bisagno’s previously heralded work, Letters to Timothy. Based on his sixty years in ministry, it now includes 160 brief yet powerful chapters of practical insight for handling real life pastoral issues—“things that might have fallen through the cracks in seminary.”

Bisagno still mentors young pastors in his retirement and recognizes new challenges in this profession known for its high dropout rate. Keeping that in mind, Pastor’s Handbook adds helpful entries on such issues as “The Seeker Friendly Church,” “Solving Worship Wars,” “Multiple Campuses,” “New Media,” and “Home Groups” as well as “Internet Pornography,” “Biblical Inerrancy,” “The High Cost of Overnight Change,” “Homosexuality,” “Christianity and Islam,” and more than a dozen other timely topics.

Bisagno also refreshes many of the original chapters, factoring in new world issues and his updated survey of pastoral colleagues.

In the foreword, pastor and best-selling author Rick Warren (The Purpose-Driven Life) writes, “My prayer is that an entire new generation of pastors and church planters will use this book to develop the necessary perspective, convictions, character, and skills needed for ministry in the 21st century from this giant of the 20th century.”

• Sales Rank: #308902 in Books
• Brand: B & H Publishing Group
• Published on: 2011-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.40" w x 6.30" l, 1.55 pounds
• Binding: Hardcover
• 480 pages

From the Back Cover
Powerful. Practical. Pastoral.

Pastor’s Handbook is the major expansion and revision of beloved preacher John R. Bisagno’s previously heralded work, Letters to Timothy. Based on his sixty years in ministry, it now includes 162 brief yet powerful chapters of practical insight for handling real life pastoral issues—“things that might have fallen through the cracks in seminary.”

Bisagno still mentors young pastors in his retirement and recognizes new challenges in this profession known for its high dropout rate. Keeping that in mind, Pastor’s Handbook adds helpful entries on such issues as “The Seeker Friendly Church,” “Jesus’ Answer to Worship Wars,” “Multiple Campuses,” “New Media,” and “The Church Boss” as well as “Pornography,” “Biblical Inerrancy,” “Homosexuality,” and many other timely topics.

Bisagno also refreshes many of the original chapters, factoring in new world issues and his updated survey of pastoral colleagues.

“My prayer is that an entire new generation of pastors and church planters will use this book to develop the necessary perspective, convictions, character, and skills needed for ministry in the twenty-first century from this giant of the twentieth century.”
—Rick Warren, author, The Purpose-Driven Church

John R. Bisagno is pastor emeritus of the 25,000-member Houston’s First Baptist Church where he preached for thirty years. He has also authored thirty books and now serves on the adjunct faculty of Southwestern Baptist Theological Seminary. Bisagno and his wife, Uldine, have three children and eight grandchildren. They live in Houston, Texas.

About the Author
John R. Bisagno is pastor emeritus of the 22,000-member Houston's First Baptist Church where he preached for thirty years. He has also authored twenty-five books and now serves on the adjunct faculty of Southwestern Baptist Theological Seminary. Bisagno and his wife, Uldine, have three children and eight grandchildren. They live in Houston, Texas.

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6 of 6 people found the following review helpful.
Practical, Biblical, Devotional
By Upstate New York Reader
The last time I read a rewritten classic, I was sorely disappointed. Happily, this was not the case as I read John Bisago's Pastor's Handbook.

I also found myself surprised at the style of the book - I expected to see sample worship service, sample prayers, sample sermon outlines. I found these - but I found so much more. The book is laid out as a series of devotionals - each about 2-1/2 pages in length. Each "devotional" is rooted in scripture, but it is also practical.

Beginning with a series of short devotionals (i.e. essays) on the nature and the origin of the church, the book moves on to more practical matters. The section headings provide a survey of the topics covered:

Part 1: The Church
Part 2: The Pastor as God's Man
Part 3: The Pastor as Spiritual Leader
Part 4: The Pastor as Organizational Leader
Part 5: The Pastor as Preacher
Part 6: Worship Services
Part 7: Programs and Ministries
Part 8: The Church Staff
Part 9: The Church Finances
Part 10: Facilities and Operations
Part 11: Other Important Matters
Part 12: Issues/Taking a Position

A closer look at the table of contents will provide a more detailed look at the subjects covered.

Though the author is now a retired pastor, he does not speak for the graying church. He recognizes the need for the church to be more than it was it was - it will reach out to speak to people from various cultures and different generations.

Though I come from the Wesleyan Church, I found John Bisago's book interesting, helpful and encouraging. Pastors and leaders from across the ecclesiastical spectrum would be assisted in reaching their world for Christ as they take the time to study the 400 pages of the Pastor's Handbook.

I was glad to have the opportunity to read this book

This review is based on an electronic copy of the book provided
without cost by the publisher for the purpose of writing this review.

4 of 4 people found the following review helpful.
A Pastor's Handbook Written By A Man With A Pastor's Heart & Experience For Pastors!
By Harold Cameron
Pastor and author Dr. John Bisagno is a pastor's pastor in that he was the pastor of the 22,000 member First Baptist Church of Houston Texas leading that church into the explosive growth that it experienced under his godly leadership. But he is also a pastor/shepherd to pastors in that he teaches them at conferences he speaks at all across the country each year.

His book, the Pastor's Handbook, is a virtual how to guide to pastoring a church. In his concise and very handy handbook Dr. Bisagno shares with the reader everything they need to know about pastoring a church. He writes about issues that relates to pastors as individuals - that is what kind of man a pastor ought to be as "God's Man, as Spiritual Leader, as Organizational Leader and as the Preacher feeding the "sheep." He also shares very practical details and insights about how to conduct church services including special services such as weddings and funerals.

Dr. Bisagno also writes about various church programs and ministries a church might have and how to administrate them. He also shares regarding the matter of a pastor and his staff, the challenging area of communicating about finances in the church as well as administering the finances, (the church budget) and the appropriate use of music during the church service. In the next to last chapter of the handbook he writes about some important matters that relates to special areas of ministry of a church such as operating a church school or presenting your church ministry through various media including TV and radio.

Finally, Dr. Bisagno tackles some key issues that today present for many pastors a spiritual quagmire; issues such as Abortion, Homosexuality, Stem-Cell Research and 17 other issues...and he does so in a loving Biblical manner.

So whether you are a student in Bible College or Seminary preparing for the pastoral ministry, a recent graduate seeking a pastorate, a new pastor or even a seasoned pastor of many years, there is much to be learned by reading this book. Reading Dr. Bisagno's handbook will not only lead you to be a godlier person but also a more effective pastor and that is a good thing.

I received a complementary copy of the Pastor's Handbook from B&H Publishing for reviewing it.

4 of 4 people found the following review helpful.
Practical but very basic
By Amazon Customer
It was an extremely practical book, yet it's very basic. It covers a lot of different areas, but none in any real detail. It's basically an overview of items. The nice thing about it is that if you don't really want to read an entire book on a subject, but want a Baptist perspective on something, his couple of pages per item is a nice resource. However, if you are looking for something that is in-depth on any particular subject, a Pator's Handbook is not a good idea. I found it to be a helpful read. In my first 18 months as a solo pastor, I ran into a lot of issues and had to figure a bunch of stuff out. It was interesting to see that many of the conclusions that I had reached during that period were shared by Bisagno. It would have probably saved me a lot of time and thinking had I owned this book from my first day as a pastor.

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[Y394.Ebook] PDF Ebook Odd Nerdrum: Kitsch, More than Art, by Jan-Ove Tuv, Bjørn Li, Dag Solhjell, Tommy Sørbø

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Kitsch is Odd Nerdrum's luxuriously produced apologia for the enduring relevance of the old master style. Containing writings and interviews by and with Nerdrum alongside hefty plate sections of both Nerdrum's own paintings and those by painters he sees as exemplars of a certain kind of figurative art, it is a bold attack on the foundations of modernism. In Nerdrum's view, what we call “kitsch” art is a consequence of modernism's “make it new” ethic. For Nerdrum, this insistence on novelty has permeated the thinking of institutions, critics, artists and the public, and has effectively suppressed what Nerdrum most values in a work of art: sentimentality, passion, pathos and the self-evident skill and emotion of sheer craft. By this latter value in particular, the kitsch painter is able to work according to knowable standards that painting prior to modernism has established--standards that are “more than art,” for, as Nerdrum puts it, “the kitsch painter commits himself to the eternal: love, death and the sunrise.” Kitsch is a manifesto that recruits figurative painters both old and new, such as William Dyce, Paul Fenniak, Sampo Kaikkonen, Isaac Levitan, Osiris Rain, Ilya Repin, Giovanni Segantini, Valentin Serov, George Tooker, George Frederick Watts and Anders Zorn, and situates their work alongside more than 70 of Nerdrum's recent paintings. Alongside essays, poems and plays by the artist, Kitsch contains an extended dialogue on the topic between Nerdrum and Maria Kreyn.

• Sales Rank: #659735 in Books
• Published on: 2011-09-30
• Original language: English
• Number of items: 1
• Dimensions: 11.20" h x 1.40" w x 9.80" l, 5.05 pounds
• Binding: Hardcover
• 376 pages

Most helpful customer reviews

10 of 11 people found the following review helpful.
Another good book about Nerdrum
By Anonymous Coward
The more I learn about Nerdrum, the better he gets.

First of all, this is a great looking book. Classic linen spine with leather title badge. Beautifully printed, lots of high quality full color reproductions of Nerdrum's work, new and old. Compared to Odd Nerdrum: Themes and Odd Nerdrum: Paintings, Sketches, and Drawings, this book does have some overlap with the images offered, but the majority of Nerdrum's work depicted here is not seen in the other books. Also, some of the work here seems less polished than work we've seen previously. Not inferior (not at all) but different. One gets the impression that work compiled in his previous books were selected very carefully to depict certain themes (obviously, the recent book being called 'Themes'). Some of the new work here would probably not fit in very well amongst some of the other paintings. For instance, one of Nerdrum's paintings here has an airplane in the sky. Really, it does. Nothing wrong with it, it just wouldn't fit with a lot of his desolate landscapes. Also depicted are several new still lifes (mostly fowl), new landscapes and of course many new figure paintings including self portraits. Many pictures of work by Nerdrum's students is here too. Some better than others, of course, but all very nice. An account of Nerdrum's school is also given which gives insight into Nerdrum's practices both as a painter and a teacher.

The 'Kitsch' text in this book is also very good. Though the book was not originally published in English, the language is very natural and easy to follow. (Unlike some translations which end up with awkward sentences and difficult rhythms.) Lots of insight about Nerdrum, and of course Kitsch, is offered here for the first time. If you're well educated with Nerdrum and have had discussions with any of his students, very little will actually be 'new.' But don't let that turn you off, as several interviews with Nerdrum, as well as poems and essays by Nerdrum himself, are also included for the first time. Again there is some overlap with his previous Kitsch book On Kitsch, but not so much that it becomes a problem.

2 of 2 people found the following review helpful.
A True Genius of Our Time
By John Patrick
I have been a huge fan of Odd Nerdrum for many years...I consider him one of the few genius artists of this century....He is the Rembrandt of our time and I see no one even close to his talent...The Kitsch, More than Art book provides yet another view of this amazing artist and his thoughts about his own work and the work of others....I am very satisfied with my purchase....

2 of 2 people found the following review helpful.
Kitsch
By Jose Eliezer Mikosz
The virtuoso painter uses Kitsch in your favor.
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• Published on: 2009-07-12
• Binding: Unknown Binding

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• Sales Rank: #6108933 in Books
• Brand: Brand: Pearson Custom Publishing
• Published on: 2000
• Ingredients: Example Ingredients
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The�new and updated edition of this bestselling introductory textbook is a comprehensive overview of the field of second language acquisition. In an easy-to-read, accessible style, it provides students with information about the scope of the field, but also provides background information on related areas such as first language acquisition. The book introduces students to current issues of data collection and data analysis, as well as provides an historical overview of the field, thus giving students context and perspective about how today's issues arise from earlier approaches.

Each chapter offers discussion questions and/or problems so that students can put their knowledge to use in a way that is relevant to what they have learned, but that also challenges them to go beyond what is in the chapter and to relate information across chapters.

The book covers a range of areas of second language research including sociolinguistic, psycholinguistic, and linguistic perspectives. It also includes a chapter on the lexicon and on instructed second language learning. The concluding chapter pulls the information in the previous chapters together into a coherent framework that challenges students to think about the field of second language acquisition as a whole.

• Sales Rank: #270794 in Books
• Brand: Brand: Routledge
• Published on: 2008-02-02
• Original language: English
• Number of items: 1
• Dimensions: 1.23" h x 5.94" w x 9.02" l, 1.76 pounds
• Binding: Paperback
• 616 pages

Features

• Used Book in Good Condition

Review

"A tour de force. The authors have taken the best text available for an introductory course in second language acquisition (SLA) and made it even stronger…. The improvements in the third edition are palpable from the very beginning of the text ….The third edition of Second Language Acquisition: An Introductory Course should form the basis for any introduction to SLA, at either the graduate or undergraduate level." - Fred Eckman, Center for the Advanced Study of Language, University of Maryland

"Second Language Acquisition: An Introductory Course presents the most balanced, grounded, and accessible introduction to a broad field.... and a new, updated, and expanded edition is most welcome. In the third edition, Gass and Selinker’s overview of the field of SLA continues to be encyclopedic…" - Richard Young, Professor of English Linguistics, University of Wisconsin-Madison

About the Author

Susan M. Gass, Michigan State University and Larry Selinker, NYU

Susan Gass is University Distinguished Professor in the Department of Linguistics and Germanic, Slavic, Asian and African Languages at Michigan State University. She has conducted research in a wide variety of sub-areas of second language acquisition including language transfer, language universals, second language research methods, and input and interaction. She is the author/editor of numerous books, has served as the President of the American Association for Applied Linguistics and is the President of the International Association of Applied Linguistics (AILA).

Larry Selinker is one of the original contributors to the research field of Second Language Acquisition, having introduced the concepts "interlanguage" and "fossilization" and having conducted one of the first empirical studies in "language transfer" research in 1969. Consistently seeking a more unified account which would integrate concepts of "interdialect," "interculture," and "interliteracy" with new media, he is now preparing a 40-plus year fossilization study on participants first looked at in 1964. He has held professorships at the Universities of Michigan and London and visiting professorships at various universities around the world. Currently, he is Visiting Professor at New York University and, exploring processes of� "around sourcing," is helping to organize Research Production Associates.

Most helpful customer reviews

11 of 13 people found the following review helpful.
We abandoned this book
By Deluxe
This book was erroneously selected by my professor for our graduate program class. Many students complained about the book's dry and dull content. The authors seem more interested in showing off their academic prowess and overburdening the student with too much information. The book's chapters lack any sort of crystallization to bring the concepts in the chapter together. So, our professor suggested that we abandon the book--we all overwhelmingly agreed.

This book should not be titled "an introductory course".

3 of 4 people found the following review helpful.
excellent
By Mimi
The book is very clearly written and informative. If you are looking for a book that covers Second language acquisition concepts, theories, and studies, I think this book would be a good resource(my opinion).

1 of 1 people found the following review helpful.
Too "Wordy"
By Clarissa J. Martin
This text book has some good information in it, but it is written in a very wordy manner which makes it difficult to follow at times. I prefer to have straight forward writing when I am learning a topic.

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